I was recently invited to participate in The 89 Project, which has a wonderful premise and mission. As the VP of digital media marketing for my 9 to 5 (well, 6 to 6) gig, I can appreciate what the project is attempting to do. The goal here is to that a wine that scored and 89, which some see as the kiss of death, not quite good enough for a 90 and build up its reputation though a conversation about said underachiever, using blog posts, social tools, whatever floats your boat. After all, what really defines an B+ or an A- term paper, an 8 or a 9 blind date, or an 89 or a 90 bottle of wine?

So I took a spin over at The 89 Project and was reminded about the cover image of the 100 Top Values of the Year Issue of Wine&Spirits magazine. Coincidence? Not as far as I am concerned. As long as you here me tell the story, my little wine-blog-that-could is uber-influential, informing cover design for a national rag.