In addition to having the PBS series in town, Paso Robles Wine alliance has been doing some great things to insure that the area is recognized for the great winemaking region it is. Home to more than 100 wineries and over 40 varietals, Paso’s visibility to the wine consumer has increased steadily over the past few years. And as it is halfway between LA and SF, it makes for a great weekend getaway.

This region is now home to a few big events each year: the Zinfandel Festival in March, a Wine Festival in May, Paso Robles Wine University and a Harvest Wine Tour in October. There is also a Pinot Festival this month.

The Zinfandel Festival weekend takes place March 17, 18 and 19, 2006, with a marquee event Saturday, March 18 at the California Mid-State Fairgrounds in Paso Robles. You should get your tickets for the Zin Festival soon. It is the second largest Zin Fest in the country and will feature an $85 dinner, auction and Grand Tasting. Tickets can be purchased online or by calling 800.549.WINE (9463).